If you believe everything you read on the Internet and most music press, then you either love or hate Matthew James Colwell, a.k.a. 360. The likely truth, to which this reviewer can relate, is that you’re probably one of the silent majority of music fans who simply couldn’t give a fiddler’s fart about the 27 year-old Melbourne rapper’s music or persona, and the only reaction the constant “is he or isn’t he a sell-out/scumbag/self-obsessive” questions bring about is a jaw-cracking yawn. On his third album’s opener ‘Still Rap’, he tries to address the common criticism that his music is too “pop” and that he can’t rap… on a track that is ironically one of the most “pop” here. Lyrically, there’s no real direction throughout; the bulk of the subject matter involving sulky reflections on the price of fame (literally, on ‘Price Of Fame’, featuring Gossling) and getting sober, as on ‘Must Come Down’, ‘Early Warning’ and ‘You And I’; the latter coming off like a bad Temper Trap B-side. Ultimately, there’s very little that stands out, and each song plods along at a similar pace with no real zip or zeal. ‘Uncle 60’ may be the biggest rapper to come out of the Australian scene, barring Iggy Azalea (if she’s still being considered an Aussie), but this latest pop-heavy, rap-light stab at hip hop utopia shows that he could really do with a bit more musical meat if he wants to continue to be a heavyweight contender. (Inertia)

For mX